1. EMPATHIZE:
This phase aim that uncover hidden people needs and understand user’s world and
story.
·
Prepare Questions
·
1 person ask a question
·
1-2 person write answers
·
1-2 person observe behaviours, gestures, ..etc.
After then make empathy map (what interviewee SAY - DO
[observed] and what do s/he THINK – FEEL [inferred])
2. DEFINE: Realize new insights and focus on one
challenge. Think of needs as a verb not noun. Verbs are opportunities, not
solutions. Verbs expand the solution space. Focus on one challenge.
·
What does this person need?
·
Create Point of View [POV]
·
Write POV Statement
3. IDEATE:
Reframe the problem and Ask “How Might We?
(HMW)”. Imagine wild ideas. There is no wrong idea. Generate – share – support
others. Write ideas on post-its after then organize post-its. Each person vote
3 favorite ideas. At the end of votes choose 1 solution.
4. PROTOTYPE:
Build tangible models for solution and create user experience.
● Take
abstract ideas living in our heads → physical world. (tangible models or
experiences)
● We
want to create things that are tangible and that give others the chance to
experience, not simply see, but truly interact with what we’ve created.
● We
can prototype what something looks like / works likes
5. TEST:
Test prototypes and gain feedback to improve models.
(Don’t SELL!)
