Design Thinking Process

DESIGN THINKING PROCESS SUMMARY

1.       EMPATHIZE: This phase aim that uncover hidden people needs and understand user’s world and story.

·         Prepare Questions

·         1 person ask a question

·         1-2 person write answers

·         1-2 person observe behaviours, gestures, ..etc.

After then make empathy map (what interviewee SAY - DO [observed] and what do s/he THINK – FEEL [inferred])

2.       DEFINE:  Realize new insights and focus on one challenge. Think of needs as a verb not noun. Verbs are opportunities, not solutions. Verbs expand the solution space. Focus on one challenge.

·         What does this person need?

·         Create Point of View [POV]

·         Write POV Statement

3.       IDEATE: Reframe the problem and Ask “How Might We? (HMW)”. Imagine wild ideas. There is no wrong idea. Generate – share – support others. Write ideas on post-its after then organize post-its. Each person vote 3 favorite ideas. At the end of votes choose 1 solution.

4.       PROTOTYPE: Build tangible models for solution and create user experience.

●     Take abstract ideas living in our heads → physical world. (tangible models or experiences)

●     We want to create things that are tangible and that give others the chance to experience, not simply see, but truly interact with what we’ve created.

●     We can prototype what something looks like / works likes

5.       TEST: Test prototypes and gain feedback to improve models. (Don’t SELL!)